Web Survey Bibliography
Online surveys are becoming more and more interactive. Respondents can use new flash question types. Card sorting, clicking on coloured and interactive buttons, ranking of items shown as pictures – the options seems to be nearly unlimited. Research institutes and panel providers expect more fun for the respondents while answering the surveys. But what’s about the results? Are there really effects on respondents and, much more important, is there any effect on the data quality of survey results? - A number of methodological questions emerge, one of them being associated with the measurement possibilities and usability. Therefore, we conduct an empirical study aim at exploring the usability and measurement quality of different flash question types.
Based on a sample provided by an online panel, a classic test design is used with a split-half sample: One half of the sample will receive questions in the commonly used way (e.g. “HTML-Buttons/ Matrix questions”). The other half of the respondents will answer a questionnaire which is programmed with flash technology. The sample will also be quoted with demographic variables like age and gender. Against this background we analyze the perception and usability of flash compared to non-flash question types. Therefore a two-step approach is used, analyzing and comparing objective measures (i.e. termination, loading time) and respondents` subjective perceptions (liking, usability experiences).
The following research questions will be verified in our study:
a) Do response rate, completing rate, answering time of questionnaire and answer-length in open-ended questions increase when using flash technology compared to commonly used scales in online surveys?
b) Are there differences between the flash sample and the “normal” users with regard to data quality?
c) Does the acceptance of flash question types differ between groups of respondents (age and gender groups)?
Based on the results of this study we give recommendations for the use of flash question types in online surveys. Furthermore, the comparison of results deriving from objective measures with respondents’ subjective experiences and evaluation will be outlined.
Conference homepage (abstract)
Web survey bibliography (364)
- Displaying Videos in Web Surveys: Implications for Complete Viewing and Survey Responses; 2017; Mendelson, J.; Lee Gibson, J.; Romano Bergstrom, J. C.
- Usability Testing for Survey Research; 2017; Geisen, E.; Romano Bergstrom, J. C.
- Where, When, How and with What Do Panel Interviews Take Place and Is the Quality of Answers Affected...; 2017; Niebruegge, S.
- Nonresponses as context-sensitive response behaviour of participants in online-surveys and their relevance...; 2017; Wetzlehuetter, D.
- Do distractions during web survey completion affect data quality? Findings from a laboratory experiment...; 2017; Wenz, A.
- Predicting Breakoffs in Web Surveys; 2017; Mittereder, F.; West, B. T.
- Comparing acquiescent and extreme response styles in face-to-face and web surveys; 2017; Liu, M.; Conrad, F. G.; Lee, S.
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Effects of Mobile versus PC Web on Survey Response Quality: a Crossover Experiment in a Probability...; 2017; Antoun, C.; Couper, M. P.; G. G.Conrad, F. G.
- Methods for Evaluating Respondent Attrition in Web-Based Surveys; 2016; Hochheimer, C. J.; Sabo, R. T.; Krist, A. H.; Day, T.; Cyrus, J.; Woolf, S. H.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Using official surveys to reduce bias of estimates from nonrandom samples collected by web surveys; 2016; Beresovsky, V.; Dorfman, A.; Rumcheva, P.
- Making use of Internet interactivity to propose a dynamic presentation of web questionnaires; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- Helping respondents provide good answers in Web surveys; 2016; Couper, M. P.; Zhang, C.
- Gamifying. Not all fun and games; 2016; Stubington, P.; Crichton, C.
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- Are sliders too slick for surveys?; 2016; Buskirk, T. D.
- Research gamification for quality pharmaceutical stakeholder insights; 2016; Mondry, B.; Fink, L.
- SurveyTester from Knowledge Navigators ; 2016; Macer, T.
- Simplifying your mobile solution; 2016; Berry, K.
- Effects of motivating question types with graphical support in multi channel design studies; 2016; Luetters, H.; Friedrich-Freksa, M.; Vitt, SGoldstein, D. G.
- Why Do Web Surveys Take Longer on Smartphones?; 2016; Couper, M. P.; J. J.Peterson, G. J.
- Usability Testing within Agile Process; 2016; Holland, T.
- Association of Eye Tracking with Other Usability Metrics ; 2016; Olmsted, E. L.
- Cognitive Probing Methods in Usability Testing – Pros and Cons; 2016; Nichols, E. M.
- Thinking Inside the Box Visual Design of the Response Box Affects Creative Divergent Thinking in an...; 2016; Mohr, A. H.; Sell, A.; Lindsay, T.
- Distractions: The Incidence and Consequences of Interruptions for Survey Respondents ; 2016; Ansolabehere, S.; Schaffner, B. F.
- The Effect of CATI Questions, Respondents, and Interviewers on Response Time; 2016; Olson, K.; Smyth, J. D.
- New Generation of Online Questionnaires?; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- The Analysis of Respondent’s Behavior toward Edit Messages in a Web Survey; 2016; Park, Y.
- Effects of Data Collection Mode and Response Entry Device on Survey Response Quality; 2016; Ha, L.; Zhang, Che.; Jiang, W.
- Navigation Buttons in Web-Based Surveys: Respondents’ Preferences Revisited in the Laboratory; 2016; Romano Bergstrom, J. C.; Erdman, C.; Lakhe, S.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- A Technical Guide to Effective and Accessible web Surveys; 2016; Baatard, G.
- The Validity of Surveys: Online and Offline; 2016; Wiersma, W.
- Computer-assisted and online data collection in general population surveys; 2016; Skarupova, K.
- A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey; 2016; Jiamthapthaksin, R.; Aung, T. H.; Ratanasawadwat, N.
- Creation and Usability Testing of a Web-Based Pre-Scanning Radiology Patient Safety and History Questionnaire...; 2016; Robinson, T. J.; DuVall, S.; Wiggins III, R
- Comprehension and engagement in survey interviews with virtual agents; 2016; Conrad, F. G.; Schober, M. F.; Jans, M.; Orlowski, R. A.; Nielsen, D.; Levenstein, R. M.
- Taming Big Data: Using App Technology to Study Organizational Behavior on Social Media; 2015; Bail, C. A.
- A Meta-Analysis of Breakoff Rates in Mobile Web Surveys; 2015; Mavletova, A. M.; Couper, M. P.
- Optimizing the Decennial Census for Mobile – A Case Study; 2015; Nichols, E. M.; Hawala, E. O.; Horwitz, R.; Bentley, M.
- Using Video to Reinvigorate the Open Question; 2015; Cape, P.
- Are Sliders Too Slick for Surveys? An Experiment Comparing Slider and Radio Button Scales for Smartphone...; 2015; Aadland, D.; Aalberg, T.
- Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?; 2015; Andreadis, I.
- Designing web surveys for the multi-device internet; 2015; de Bruijne, M.
- Data Quality Standards in Mixed Mode Surveys; 2015; Bremer, J.; Barbulescu, M.; Bennett, J.
- Changing from CAPI to CAWI in an ongoing household panel - experiences from the German Socio-Economic...; 2015; Schupp, J.; Sassenroth, D.
- Rating Scales in Web Surveys: A Test of New Drag-and-Drop Rating Procedures; 2015; Kunz, T.
- A Review of Issues in Gamified Surveys; 2015; Keusch, F.; Zhang, Che.